December 31, 1967: The Ice Bowl

Lambeau Field as it appeared in 1967.

Note the shadow cast by the scoreboard

at the south end. This will matter later on.

December 31, 1967: As the narrator for a 1987 NFL Films production put it, "On a day savage enough to make a Saint Bernard whimper, they played the 1967 NFL Championship Game." Or, as it has become known in football lore, The Ice Bowl.

I don't know who the narrator was -- the Internet has failed me in this regard -- but the film was made in 1987, so it wasn't John Facenda, the voice of NFL Films from 1966 until his death in 1984. Let the record show that Facenda never actually spoke the words "the frozen tundra of Lambeau Field." ESPN's Chris Berman, imitating Facenda, made that up.

The Ice Bowl isn't even the coldest game in NFL history anymore. The 1981 AFC Championship Game, played at Riverfront Stadium in Cincinnati on January 10, 1982, was 9 degrees below zero without the wind chill factor, and 37 below with it. The San Diego Chargers, used to warm weather, had played one of the hottest games in NFL history just 8 days earlier, against the Miami Dolphins at the Orange Bowl, and were totally unused to this kind of cold. The Bengals won, 27-7. This one is known as the Freezer Bowl.

Many NFL Championship Games, nearly all played in December to that point, had been plagued by cold weather. Vince Lombardi had been born and raised in Brooklyn, and had coached the Green Bay Packers since 1959, so he could handle cold weather.

But from having coached in the title games of 1956, 1959 (these 2 as an assistant coach with the New York Giants), 1961, 1962 and 1965, he knew that cold weather could be a problem for football. Fortunately, since the Packers' unusual ownership structure, and his role as both head coach and general manager, left him a virtual dictator, he had the field torn up, and heating coils placed under the field. When resodded, the idea was that the coils would keep the field from freezing. It became known as "Lombardi's Electric Blanket."

Lombardi had been offensive coordinator to Giants head coach Jim Lee Howell. The defensive coordinator was Tom Landry, who became the 1st head coach of the Dallas Cowboys, the team the Packers had defeated to win the 1966 NFL Championship, and whom they would have to beat again to win for 1967. Lombardi and Landry were opposites: Landry was a great stone face, never showing emotion during the game; while Lombardi was, in the words of his Hall of Fame guard Jerry Kramer, "a raving Italian lunatic!"

But the teams were the other way around: The Cowboys -- not yet the dominant team that they would become -- were braggarts, having earned very little right to do so thus far; while the Packers let their performance do the talking for them. The exception was Hall of Fame running back Paul Hornung, but he was retired by this point. The Packers were going for their 5th NFL Championship in 7 years, which included ending the previous season by winning "The AFL-NFL World Championship Game," retroactively named "Super Bowl I."

The day before the game, NFL Commissioner Pete Rozelle made some phone calls, and was told that the game-time temperature would be about 5 degrees above zero. (All temperatures mentioned in this post will be in degrees Fahrenheit.)

Rozelle didn't like that, and began to consider postponing the game to the next day, Monday, New Year's Day 1968, despite the fact that it would compete for TV ratings with the college bowl games. But he was told that the oncoming cold front would make it even colder on Monday. So, already in Green Bay, he called Lombardi at his house, and Landry at his hotel, and told them the game would go on as scheduled.

But the cold front arrived sooner, and was worse than expected. As Cowboy receiver Rentzel reported, he was told that it was 15 degrees below zero. The official NFL Films record of the game shows a rotating bank clock backing that up, reading "-15°."

When Lombardi got to Lambeau Field, he discovered that it was so cold (This was before comedians began doing things like, "How cold was it?"), the mechanism for the heating coils broke. The field was frozen. To make matters worse, when the tarp was taken off the field, it had left moisture on it, which froze. The field was an ice rink.

At the time, Lambeau Field held 50,861 people. That was the official attendance: In spite of the cold, there was not an empty seat in the house -- until an elderly spectator died from exposure. Yes, only one fan died from the cold. Among those in attendance was a 12-year-old boy from Appleton, Wisconsin, who went on to become a renowned actor: Willem Dafoe. In 2017, NFL Films released a 50th Anniversary documentary on the Ice Bowl, with Dafoe narrating. 

The marching band of the University of Wisconsin-La Crosse was scheduled to perform the pregame and halftime shows. But during -- pardon the choice of words -- the warmups, the spit inside their woodwind instruments froze, rendering them impossible to play. The mouthpieces of brass instruments stuck to their players' lips. Seven members of the band were taken to the hospital for hypothermia.

The officials' whistles also had the spit freeze inside, and, during the pregame midfield meeting with the team captains, they said that play would be stopped by the officials putting their hands on the backs of players who, due to concentrating on the ballcarrier, couldn't otherwise see that play had stopped.

Frank Gifford, the Hall of Fame running back for the Giants who was serving as one of the CBS announcers for the game, said, on the air, "I'm going to take a bite of my coffee."

The game was played anyway. When it kicked off at 1:00 PM Central Standard Time -- 2:00 Eastern -- it was 13 below, with a wind-chill factor, on the since-changed current scale, of -36.

Note the ticket price: $10. That's about $83 in 2022 money.

For the Championship Game. Today, a regular-season game

would almost certainly cost you much more.

The game did affect the Cowboys more than the Packers. The film shows Hall of Fame linebacker Ray Nitschke running onto the field in short sleeves, with no gloves. He was from Chicago. He could handle it. But Meredith's face froze, to the point where he couldn't make his words understood in the huddle unless he pressed on his cheeks. Bob Hayes, the Olympic sprinting champion who'd hauled in so many of Meredith's passes, had to run with his hands tucked in a hole cut in his jersey.

The Packers opened the game with a 9-minute drive that ended with a touchdown pass from Bart Starr to Boyd Dowler. Starr connected with Dowler again in the 2nd quarter, giving the Packers a 14-0 lead. It would then have been very easy to guess that the Cowboys were finished.

They weren't. They showed a tremendous amount of courage, and came back. They didn't get a single 1st down in the 2nd quarter, but fumbles by Starr and of a punt return by Wood led to Cowboy scores, making it 14-10 Green Bay at the half.

In the 3rd quarter, the Packers stopped a Cowboy drive with a fumble, and ended another that resulted in a missed field goal by Danny Villanueva. At the start of the 4th quarter, Landry gambled, and called an option pass for Dan Reeves -- later to coach the Denver Broncos, the Giants and the Atlanta Falcons -- to Rentzel. It went for 50 yards and a touchdown.

Despite seemingly everything going against them, the Cowboys led 17-14. The Packers' Don Chandler missed a field goal, and it looked like the Packers would be dethroned.

With 4 minutes and 50 seconds left, the Packers took over on their own 32-yard line. Since the goalposts would be on the goal line until the 1974 season, but Chandler had already missed a 40-yard attempt, this meant that they probably needed to get the ball to the Dallas 30-yard line for a field goal -- but that would only have tied it, and sent this already-miserable experience to overtime.

Starr advanced the Packers with short passes to Dowler and Donny Anderson. But a hit knocked Dowler down, and his head hit the frozen turf. Even with the protection of a football helmet, he was knocked unconscious. As with the Super Bowl nearly a year earlier, Max McGee came in to replace him. Unlike that Super Bowl, McGee would not turn out to be the hero this time.

Lombardi's most famous play was the "power sweep": Both guards, Kramer and Fred "Fuzzy" Thurston, would pull out of the line at the snap, and run in the same direction (either left or right), and Starr would pitch to a running back, who would then run behind the guards. This had worked so many times with Hornung and Jim Taylor, and now with Anderson and Elijah Pitts.

This time, Lombardi had a trick up his sleeve, a play known in the Packer playbook as "54-Give." He called it the "sucker play": It was a fake power sweep, with Gale Gillingham, having replaced Thurston, pulling to the right. This caught the attention of the Cowboys' Hall of Fame defensive tackle, Bob Lilly, and he followed. This left a hole up the middle, and running back Chuck Mercein got to the 3-yard line.

The Packers then needed to get to the 1-yard line for a 1st down, and did. Some of the Cowboys thought he'd scored. Had there been a rule at the time, allowing a coach to challenge a call via instant replay, what happened next might not have happened, and Anderson would have been the big hero of the game. But the officials didn't see the ball cross the plane of the goal line, and so it was 1st and goal on the 1.

It was getting late. Lambeau Field did have lights, so darkness was not going to be an issue. But a lack of sunlight was. To make matters worse, the action was now at the south end of the field, where the shadow of the scoreboard loomed, making it even colder. I've seen sources say that, with the wind chill factor (on the old scale), it was as low as 48, or even 55, degrees below zero.

There was less than a minute left. On 1st down, Starr handed off to Anderson, but he slipped on the icy field. On 2nd down, Anderson slipped even before Starr could get the ball to him. Now, it was 3rd and goal on the 1. The Packers called their last timeout. There were 16 seconds left.

On the film, Lilly can be shown kicking the field, and he kicks up specks of frost. The Cowboys actually considered getting a drill, and drilling holes in the field, to get a better footing. I don't know if that was legal at the time, or if they would have had time for it, even if they took all their remaining timeouts.

The Packers' dilemma was equally tricky. Run the ball and fail, and they wouldn't be able to stop the clock in time to kick the tying field goal. Pass the ball, and it could fall incomplete, leaving 4th down with the clock stopped with a few seconds left, and you could still kick the field goal -- but it could also be intercepted, as was Meredith's desperation pass that clinched the Packer victory the year before. Kick it now, on 3rd down, and Chandler could miss again; and, even if he makes it, the game is still only tied.

Starr wasn't as good a passer as his contemporaries Johnny Unitas, Sonny Jurgensen and Joe Namath, but he was smarter than any of them. He recommended a play called "31-Wedge," telling Lombardi, "Coach, the linemen can get their footing on the wedge, but the backs are slipping. I'm right there. I can just shuffle my feet and lunge in."

At this point, Lombardi, who had famously said, "Fatigue makes cowards of us all," was as cold and as tired as anyone, and was not looking forward to overtime, so he told Starr, "Run it, and let's get the hell out of here!"

Starr called the play. It required guard Kramer and center Ken Bowman to double-team the Cowboys' other tackle, Jethro Pugh. Bowman snapped the ball, Starr took it, lowered his head, and followed the block.

Touchdown. On the film, Mercein can be shown raising his hands. He's not signaling, "Touchdown!" He's showing the referee that he's not illegally helping Starr. To this day, Cowboy fans insist that Kramer was offside. As if the Cowboys wouldn't win a whole slew of games due to cheating and favorable officials' calls in the years to come.

Starr (15) over the goal line. Mercein (30) with his hands up.

This is Walter Iooss Jr.'s photo for Sports Illustrated.

The most familiar shot of the touchdown is in black & white,

and I wanted a color photo.

In his 1981 book Pro Football's 10 Greatest Games, in which he included both this game and the previous season's NFL Championship Game between the Packers and the Cowboys, sports historian (usually specializing in baseball) John Thorn wrote, "It is the most famous touchdown in football history."

He published that book before the 1982 Dwight Clark "The Catch," but put it ahead of the 1958 Alan Ameche overtime score (he included that title game in the book), and the 1974 Clarence Davis "Sea of Hands" catch (he included that game, too), and apparently ahead of the 1972 Franco Harris "Immaculate Reception" (he did not include that game).

Chandler kicked the extra point to make it 21-17. There were still 13 seconds left. The Packers kicked off, and the Cowboys let it go into the end zone. Meredith threw 2 incompletions, and, at 3:44 PM Central Time (4:44 Eastern), the game was over.

How anybody still had any desire to remain outside

long enough to tear down the goalposts, I'll never know.

The Packers went on to beat the AFL Champion Oakland Raiders in Super Bowl II. Lombardi retired as head coach after that game, but stayed on as general manager. As with the 1964-65 Yankees, the team seemed to get old all at once, and the dynasty collapsed. The team wouldn't reach the title game again for 29 years, winning Super Bowl XXXI in the 1996-97 season.

After the 1968 season, Lombardi accepted Edward Bennett Williams' offer to be head coach and general manager of the Washington Redskins, and began to rebuild them in 1969. But he developed colon cancer -- much more easily treatable now, but fatal then. He died on September 3, 1970, only 57 years old. The Redskins hired George Allen away from the Los Angeles Rams, and reached Super Bowl VII 3 seasons later.

The Cowboys got tagged as a team that "can't win the big one." They reached Super Bowl V, but lost to the Baltimore Colts. Finally, they came to dominate the NFC in the 1970s, reaching 5 Super Bowls, winning Super Bowls VI and XII. They began calling themselves "America's Team." They were featured on TV so much that people joked that CBS stood for "Cowboys Broadcasting System." Landry remained head coach until 1989, and died in 2000.

The Ice Bowl lives on in sports memory. It still gives chills, even to people like me who weren't even born yet.

In 2019, a poll ranked this game 3rd on a list of the 100 Greatest Games of the NFL's 1st 100 years.

*

December 31, 1967 was a Sunday. The 1967 AFL Championship Game was played the same day. The Oakland Raiders beat the Houston Oilers, 40-7 at the Oakland Coliseum. While that stadium has been known for chilly conditions, there was no issue with the weather there on that day.

There were 2 games played in the NBA. The Los Angeles Lakers beat the expansion San Diego Rockets, 147-118. It was the 1st game the Lakers played at their new arena, The Forum, outside Los Angeles in Inglewood, California.

And the San Francisco Warriors beat the other expansion team, the Seattle SuperSonics, 126-124 at the Seattle Center Coliseum. For the Warriors, Nate Thurmond had 34 points and 25 rebounds.

There was 1 game played in the American Basketball Association, which was in its 1st season: The Pittsburgh Pipers beat the Indiana Pacers, 121-106 at the Civic Arena in Pittsburgh. The Pipers would go on to win the 1st ABA Championship. But before the 1972-73 season, they were out of business. The Pacers would win the ABA title in 1970, '72 and '73, and were 1 of the 4 teams absorbed from the ABA into the NBA in 1976.

There were 4 games played in the NHL that day:

* The New York Rangers beat the Toronto Maple Leafs, 4-0, in one of the last events at the old Madison Square Garden.

* The Philadelphia Flyers beat the Los Angeles Kings, 9-1 at The Spectrum in Philadelphia.

* The Detroit Red Wings beat the Boston Bruins, 6-4 at the Olympia Stadium in Detroit.

* The Chicago Blackhawks beat the Oakland Seals, 3-0 at the Chicago Stadium.

* The Montreal Canadiens, the Pittsburgh Penguins, the St. Louis Blues and the Minnesota North Stars were not scheduled.